Every small or multi-location company can grow their business and attract more customers
using local SEO strategies.
In this local SEO guide we explain what local search optimization is, and why using a
local SEO company can help improve
your online visibility. Local SEO is about how to optimize your website to rank better
for a local audience.
A website gives you the opportunity to target the entire (online) world. But if the
target audience for your business
is actually located in or near the city you have your office or shop, you’ll need to
practice at least some local SEO
as well. You need to optimize for your city name, optimize your address details.
In short: you need to optimize so people know where you are located and are able to find
you offline (if required).
In this post, we will try to explain what local SEO is, so you can optimize your local
site as well! For more information
about Local SEO for your business call 1-888-SEO-6570.
Optimize title tags
Your title tags need to be concise with keywords you want to rank for.
Structure your URLs
Clean and simple URLs are more SEO-friendly.
Optimize your images
Heavy images can make your site slow-to-load.
Optimize your navigation menu
Items on your navigation menu should be made indexable.
Have consistent NAP details
Business Name, Address & Phone number need to be uniform across the internet.
Feature complete location data
Have a Contact Us page featuring the NAP of all your business locations.
Use structured data markup
Adding schema markup to your website improves SEO.
Pay attention to XML Sitemap
XML sitemaps make it easier for Google to find your site’s pages & also improve SEO.
Setup 301 Redirects
Use 301 redirects to point traffic to new URLs or domains.
Create/Claim your Google My Business listing
Getting listed on Google will feature your business in Google’s knowledge panel.
Provide accurate data on your Google listing
A detailed GMB listing can help users pick your business over competitors.
Select business categories carefully
Pick the right main & additional categories to rank for more search keywords.
Setup Google Webmasters
Webmasters will help keep track of your site’s search performance.
Setup Google Analytics
Google Analytics can help you analyze your website’s data better.
Develop a mobile-friendly website
Google’s algorithm ranks mobile-first sites higher.
Create/Claim Bing listing
Getting listed on Bing can help you earn more leads for your business.
Create/Claim Yelp listing
Yelp is one of the most popular sites for business discovery and reviews.
Create/Claim listings on other directories
Ensure presence on all directories to increase your chances of being found.
Check listings on all major directories
Detect and resolve inconsistencies in your listings on all directories.
Get on niche-specific directories
Get listed on industry-specific directories to be found by more prospective
Get on social platforms
Identify the platforms where your customers are and make your business visible.
Submit citations to top 50 sites
Get featured on the top citation sites for more referral traffic.
Check competitors citations
Find where your competitors are and get on those sites as well.
Remove duplicate citations
Duplicate citations can push your rankings down due to inconsistencies in data.
Customer Reviews & Testimonials
Monitor and respond to reviews regularly
Replying to reviews can help you build a relationship with your customers.
Look to generate more reviews
Getting more positive reviews can improve your overall rating and attract more
Add recognizable testimonials
Display reviews from existing local customers to improve your business’ credibility.
Website Content & Backlinking
Remove duplicate content
Check your website for duplicate content.
Get Voice Ready
Upload content that is conversational and can help your rankings on Voice Search.
Build quality backlinks
Work towards acquiring backlinks on sites with high domain authority.